Consumer Products / Retail
IRA Ventures seeks to invest in (or acquire) high-growth, disruptive businesses that are supported by strong demographic trends and fundamental changes in consumer preferences. Our team has deep expertise in the consumer, retail, and dining sectors and has a strong track record of building industry leaders. Our team and strategic partners works with our portfolio companies on market penetration, cross-channel marketing strategies, strategic repositioning, and synergistic M&A to create long-term value.
Once Upon a Farm
- Once Upon a Farm is a fresh baby food and healthy children snack brand founded in 2015 that is led by cofounders John Foraker (former CEO of Annie's Homegrown) and actress Jennifer Garner.
- The company offers convenient, farm-to-highchair meals for infants and kids that are made from whole foods and are certified organic, non-GMO, and cold-pressure pasteurized. Once Upon a Farm's cutting-edge cold-pressure process maintains food quality, nutritional content, and superior flavor.
- The brand is a category leader in fresh baby food and healthy children snacks and is available nationwide in supermarkets such as Whole Foods, Wegmans, Target, and many others.